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February 6, 2012

IKEA’S SUCCESS: “Their” Four Cornerstones of Good Business Practices

by billthemortgageguy

What are the main success criteria for a successful business and maybe more importantly, is it possible to combine financial success and shareholder demand with the broader objective of contributing to a better society?

Here are my thoughts based on my 26 years with Ikea, where I was CEO, between 1999-2009.

My conclusion is–to give you my view right away–that yes, with the right conditions and building blocks in place, not only is it possible but you can actually become more successful in financial terms if you have the true ambition to contribute to a better society.

via Four Cornerstones of Good Business Practices – The Source – WSJ.

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