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March 3, 2012


by billthemortgageguy

Ironman has risen to become the ultimate endurance series – one with a community that has a global reach that spans worldwide across all ages and walks of life. The brand has morphed into a lifestyle that’s represented by a unique and tight-knit group of ambitious and courageous individuals who aren’t afraid to push their personal limits. Over the years, many of these unique athletes and their incredible stories of perseverance at the Ironman World Championship have been showcased in the media, including here on It is amazing what people have overcome to pursue their dream of racing in Kona, and despite the fact that we are left believing that their stories can’t be topped…season after season we’re proven wrong.

This morning Ironman launched Kona Inspired, a program that will not only provide a venue for even more athletes to share their stories, but also put the power in the hands of you – the endurance community – to pick eight inspirational individuals to compete in the 2012 Ironman World Championship.

Beginning today, March 1, you can upload a 90-second video sharing how you represent the Ironman mantra, Anything is Possible, by going to or the Kona Inspired App. on our Facebook page. Once the video is uploaded, the community will watch, share and vote on their favorite inspirational athletes.

Kona Inspired video submissions will be accepted through May 31, at which point the entries will be narrowed down to a group of 45 semi-finalists by Ironman representatives based on online votes, views and their representation of the Ironman mantra. The semi-finalists will then be randomly split into three groups of 15 to be voted on during three, two-week voting cycles. Each voting cycle will result in two winners (six total) based solely on the videos with the top number of online votes by the endurance community. Once those six winners are chosen, Ironman representatives will choose two more “wild-card” stories from the remaining semi-finalists, taking into account online votes, to bring the total to eight Kona Inspired athlete stories. The eight winners will receive slots to the 2012 Ironman World Championship and will be highlighted as media athletes.

The inspirational stories of athletes crossing the finish line in Kona have helped to shape Ironman into the global sensation that it is today. Kona Inspired will be an exciting opportunity that unites the global endurance community in picking an amazing group of athletes to represent them at the Ironman World Championship in 2012. Who will be the next Team Hoyt or Lew Hollander?

To go directly to the Kona Inspired App click here:

To read the press release, click here

To check out the official contest rules click here.

via Kona Inspired »

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